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About

Theo

Theodora Trandafir

I’m a creative director who likes the blank page.

I build brands, campaigns, content, and experiences from the idea outward. Sometimes that means choosing a guest and writing the script. Sometimes it means directing a photographer, shaping a launch, or turning a point of view into a physical object.

The medium can change. The standard doesn’t.

My background spans global agencies, in-house teams, freelance partnerships, and founder-led work across media, government, fitness, automotive, consumer, and hospitality.

I’m based in San Diego, work remotely, and will travel when the idea needs me there.

  • Brand direction01
  • Campaigns + launches02
  • Film + content03
  • Creative team leadership04
  • Experiences + publishing05