USA Streetlifting
From Texas competition campaigns to national creative leadership. Building how USA Streetlifting looks, feels, and shows up.
A system with
room to move.
I shaped the mood board and creative brief, directed designers, and adapted Caroline Sellers’s template system for competition campaigns. My work spans event promotion, athlete communications, and merchandise.
Explore the original template system
Brute Force Classic.
Featuring Nova Brute.
USA Streetlifting Texas event creative.
Poster design / Caroline Sellers.
The people
behind the sport.
Leadership announcements and athlete graphics extend the work beyond event promotion.
Off the feed.
Onto apparel.
Merchandise designed by me. An AI-generated concept mockup explores how the hoodie and T-shirt designs could appear in a streetlifting campaign.
The Texas foundation.
Creative direction, mood board, and brief by me. Logo and poster design by Sarah / Remarkable Visuals.
View more earlier campaign work
Now national Creative Director, I oversee the look and feel and will manage the upcoming national rebrand.
Creative direction, mood board and brief, campaign adaptations, and merchandise design.
Original eight-poster template system and Nova Brute collaboration poster.
Logo and earlier poster designs.